Simon Cowell’s a little ticked off that he’d even be considered to be the new face for Viagra’s ad campaign.

The famously acerbic leader of American Idol in the States and X-Factor (the talent show, not the team of mutant superheroes) in the United Kingdom, turned down a deal worth nearly $2 million to be the man in the ads for erectile dysfunction medication, according to Britain’s version of Glamour magazine. The talent judge termed the offer “fucking insulting.”